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Meet your new favorite Facebook™ Ads team + digital growth partners.


Our  Mission


Our holistic, messaging-first approach to Facebook™ Ads has led to some pretty sweet successes, like:

🌴 Taking a high-ticket coach helping women to get over breakups from a light calendar to a fully booked calendar in 21 days.

🌴 Generating 400k revenue for the Group Coaching Program Launch of a transformation coach with Only 18K ad spend.

🌴 Scaling a relationship coach from 30K/month to 85K/month in revenue, and growing their business 600% in 1 year.

Hey! i am AJAY RAI

Meet Ajay Rai — the scaling maniac with over a decade of experience  in scaling businesses with Facebook Ads. We can all agree on one thing. Unpredictability is one of the biggest challenges of the coaching business. That’s exactly what I’m here to address! I don’t wanna brag but beating the shiny object syndrome and practicing a proven system is kinda my specialty. The best part is, I’ve built myself up from scratch right after I started at a near minimum-wage stipend. Trust me, I’ve done all the trials and errors before building a bulletproof scaling system.

I know, what works for one person, might not work for you. I won’t force you into a one size fits all funnel template. I offer personalized, high-level strategic actions that go beyond funnels and ads.
To us, you’re not “just another client,” you’re a person on a mission and I want to help you get where you’re going. That’s why when you work with me you’ll have a partner in consistent and predictable success.

Over to our amazing clients…

We already know…

You’ve worked with agencies that made you feel like you weren’t a priority and never took the time to really understand your brand.

Your ads are doing okay, but a 2x ROAS feels like you’re settling. You know so much more is possible.

You’re doing everything right, but your ads are generating dead end leads and zero conversions.

You feel like it’s weird to use aggressive marketing tactics to force your “ideal client” to buy from you.

Now you’re ready for an agency that actually cares about you and about your results!

And you’re DONE settling with “good enough” when you know you’re meant for so much more.
Don’t worry you’re in the right place!

While other ad agencies are obsessing over vanity metrics, we’re busy creating your
unique customer-centric ad strategy that gets consistent, profitable results.

Our clients stick with us because of so much more than just the results we get them.

What previous clients  are saying…

Ajay is very knowledgeable and reliable when it comes to FB advertisement. He’s played a huge part in growing my business to 7 figures. You can be sure that he will treat your money as if it was his own and will always make sure you are in profit. I warmly recommend Ajay to those who want to grow their business with FB ads.

Lenka Lutonska

Author of Energetic Selling & Marketing

Ajay Rai has been managing our ads for the last 1 year, and we are very happy with his performance so far.  He is knowledgeable, hard-working and efficient, and has a positive, ‘can do’ mindset.  

We are especially happy with his results for sales campaigns. For example, for our most recent promotion, the cost per sale was HALF the one from last year when we were working with another agency. 

Ajay is also very easy to work with, and we appreciate that he is flexible and available for changes and last-minute work (as the entrepreneurial journey so often demands!).

We recommend Ajay and his UpCoach agency for any online business looking to scale up through ads. 

Sandra R

Operations Manager for a high-end coaching brand.

Ajay and his team have been amazing in helping me set up my new website, from designing to creating lead pages, sales pages, and funnels and integrating them all together. They are extremely responsive, always willing to go above and beyond to ensure that you are happy and more than satisfied. Ajay’s positive attitude infectious attitude throughout was an added bonus for me! I would highly recommend working with Upcoach 😊

Rania Nseir

Founder of SocialR

One of the best decision for my business that I have ever taken- Hiring Ajay to manage fb ads and funnel.

His xpertise made a world of difference in setting up campaigns nd funneld that drove results. 

From the moment we sat down, I could tell he really cared about helping me hit my goals. My only regret is that I didn’t hire him sooner! He have helped my clients hit their first 10-20k in coaching business using fb.

When it comes to fb ads for coaches I highly recommend Ajay.

Gerardo Luna

Ceo Luna Media

We’ve collaborated with Ajay on a few projects at my agency, bringing him on certain accounts for technical media buying thereby freeing up my account managers to provided high-level strategy support for our clients.

 Ajay has been able to improve results on EVERY single project we have sent his way. He is super responsive, a pleasure to work with, and a really skilled technical media buyer. 

I would absolutely recommend hiring Ajay if you want a higher ROAS and/or want to maintain your ROAS as you scale.

Jennifer Spivak

CEO & Founder of The Ad Girls

What previous clients  are saying…

We’re building something different together…

Scaling COACHING businesses is kind of our thing. But our mission doesn’t stop there.

💪 We offer a 100% refund if we don’t deliver what we promise. So no risk for you!

💪We have a handpicked, dedicated team of experts from across the globe to handle different aspects of your funnels and ads.

Some agencies suck. But we don’t.

In fact, we’ve actively built something different by avoiding all of the things people hate about traditional agencies.

Boutique team

Our teammates all have senior-level experience, and you’ll have direct access to yours PLUS direct access to Ajay for maximum support.

Channel Specialist

While we’re experts at Facebook & Instagram, our approach to marketing is holistic and platform agnostic. (Hint: That’s why iOS14 doesn’t scare us!)

Your alignment

We don’t do cookie cutter and we work WITH YOU to develop a strategy that feels good, vs forcing a particular funnel or approach down your throat.

Say goodbye to your 7-step sales funnels.

Say Hello to 6-7 figure month

We don’t believe in overcomplicated, wildly complex funnels with
bend-over-backwards strategies. (So exhausting!)
Our secret is no secret. We just take the legwork out of your ads & funnels, and do them really well.

When you hire Upcoach, you get access to a talented diverse team with expertise in:

Creative Design

Facebook Ads


Funnel Strategy

Shall we partner?

What it all comes down to… is simplicity.

Our customer-centric, holistic approach to creating profitable ads means you don’t need over-complicated 75-step funnels and manufactured FOMO tactics.

Right from the start, our only focus is making you matter more to the audience that matters most, so your ads aren’t just converting… they’re profitable.

Yeah, it’s THAT simple.

So simple you could do it, but we’re here to make it even simpler. We build a proven system that will put you in control of your own growth.

We do the ads & funnels thing so you can do your thing.

When the right foundations are in place, combined with your entrepreneurial tenacity and our simplistic approach to optimizing your ads and funnel…

That’s what you call a recipe for profitable AF success.

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