The Growth Agency for Coaches

We discover new audiences, convert them to customers, and retain them for life.

Full-Funnel Advertising

We take a full funnel approach channel strategy and media buying.

We believe in doing things right, from the start. And that means setting clear goals, building a profitability matrix, and ensuring accurate measurement.

Your brand needs to provide a positive experience for your customers. From the first time they see you, to upsell and repeat purchase campaigns we control creative and messaging in a way that enhances your customer journey.

Performance Creative

We believe you should never make an ad once. Our Performance Creative Program delivers thumb-stopping content along with ongoing testing and iteration.

We’ll audit your existing creative, assess performance, and develop a new strategy that will make your brand stand out.

From top to bottom of funnel, everything is tailored to fit your goals.

Conversion Rate Optimization

The most effective way to make more money, period.

By converting more traffic into customers, you’ll get a higher ROI without spending more on advertising.

We offer a managed, full-service Conversion Rate Optimization (CRO) program provided by a team of experts.

We leverage a data-driven approach to design and develop website tests, user-experience recommendations, AB testing, ongoing reporting, and behavioral analysis.

One Agency + Multiple Marketing Channels =
More Money In Your Pocket

We help coaches scale their strategies across multiple channels
to drive more revenue, more quickly, without cutting corners.

Our goalWorld bg

We Have More Success Stories
Than Other Agencies Have Clients  

Ajay is very knowledgeable and reliable when it comes to FB advertisement. He’s played a huge part in growing my business to 7 figures. You can be sure that he will treat your money as if it was his own and will always make sure you are in profit. I warmly recommend Ajay to those who want to grow their business with FB ads.
Lenka Lutonska
Author of Energetic Selling & Marketing
Ajay Rai has been managing our ads for the last 1 year, and we are very happy with his performance so far.  He is knowledgeable, hard-working and efficient, and has a positive, ‘can do’ mindset.

We are especially happy with his results for sales campaigns. For example, for our most recent promotion, the cost per sale was HALF the one from last year when we were working with another agency.

We recommend Ajay and his UpCoach agency for any online business looking to scale up through ads.
Sandra R
Operations Manager for a high-end coaching brand.
One of the best decision for my business that I have ever taken- Hiring Ajay to manage fb ads and funnel.

His xpertise made a world of difference in setting up campaigns nd funneld that drove results.

From the moment we sat down, I could tell he really cared about helping me hit my goals. My only regret is that I didn’t hire him sooner! He have helped my clients hit their first 10-20k in coaching business using fb.

When it comes to fb ads for coaches I highly recommend Ajay.
Gerardo Luna
Ceo Luna Media
Ajay and his team have been amazing in helping me set up my new website, from designing to creating lead pages, sales pages, and funnels and integrating them all together. They are extremely responsive, always willing to go above and beyond to ensure that you are happy and more than satisfied. Ajay’s positive attitude infectious attitude throughout was an added bonus for me! I would highly recommend working with Upcoach 😊
Rania Nseir
Founder of SocialR
We’ve collaborated with Ajay on a few projects at my agency, bringing him on certain accounts for technical media buying thereby freeing up my account managers to provided high-level strategy support for our clients.

Ajay has been able to improve results on EVERY single project we have sent his way. He is super responsive, a pleasure to work with, and a really skilled technical media buyer.

I would absolutely recommend hiring Ajay if you want a higher ROAS and/or want to maintain your ROAS as you scale.
Jennifer Spivak
CEO & Founder of The Ad Girls
Ajay Rai is a highly trusted advisor for Facebook ads. In our work together he was always reliable and efficiently executed all his responsibilities. His efforts led to greater visibility and business growth and I highly recommend him!
Sami Wunder
CEO - International Dating & Relationship Expert
Ajay Rai is changing the way conscious leaders grow a worldwide brand on social media that makes a meaningful impact in this world when they hire him.
Nathalie Virem
Founder and CEO of Nathalie Virem Foundation
Jordan Hughes

Don Ames

Dallas Gordan

Speaker, Author, Expert Business Coach

Hakon Petersen

Avani Patel

Shamanic Healer

Kelly Morgan

Lenka Lutonska

Alejandra Torres

Shamanic Healer

Susanna Tanni

We’ll Be The Last Marketing Agency
You Ever Work With

Work with an agency that works as hard to earn
your trust as they do to earn you results.

We operate at the intersection of science and style.

We help you unlock your unique growth loops and put them into action with frameworks and strategies that drive rapid growth and maximize revenue potential.

We are the missing piece of your marketing puzzle.

When you partner with upcoach, you get a tailored growth squad of proven experts that understand your business and are committed to achieving rapid growth that taps into your full potential. We are a team built on the belief that when the right people and ideas connect, anything’s possible.

No Fluff. High impact. No penny wasted.

We are hyper-focused on increasing your revenue. We leverage learnings from thousands of experiments with successful brands and startups to refine the growth playbook we create for your business.

Small Team

Big Results

There’s about 10 of us working to make you money. 9 creatives and 1 ex missile engineer. Guess who keeps your project on track…

Watch Free


The simple ‘selling system’ we use to flood coaching businesses with high-value clients in 42-days or less. (Even if you’ve struggled to get clients online in the past).
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