Meet upcoach - your Growth Partner
We Help Coaches Turn Their Expertise Into Scalable, Profitable Growth.
UpCoach is a growth marketing agency helping established coaches, consultants, and experts attract qualified prospects, convert more sales opportunities, and scale their businesses through performance advertising, high-converting funnels, and data-driven marketing.
Founded by Ajay Rai, UpCoach brings strategy, creative, and performance together to build customer acquisition systems designed around your business goals.
We don’t believe in disconnected marketing tactics or spending more just for the sake of growth. We believe in building a system where every part of your marketing works toward a common objective: sustainable business growth.Founded by Ajay Rai, UpCoach brings strategy, creative, and performance together to build customer acquisition systems designed around your business goals.
Our Story
Great Coaches Deserve Great Growth.
Behind every successful coaching business is expertise, experience, and a genuine desire to make a difference.
But being great at what you do doesn’t automatically mean you’ll attract a consistent flow of clients.
Many established coaches find themselves relying on referrals, unpredictable launches, and marketing campaigns that deliver inconsistent results. They have a valuable offer, but lack a connected system for turning advertising investment into qualified sales opportunities.
That’s the challenge UpCoach was built to solve.
Founded by Ajay Rai, UpCoach was created around a simple belief: marketing should do more than generate clicks, impressions, and leads. It should help businesses acquire customers more effectively and create opportunities for profitable growth.
Today, we combine performance advertising, strategic creative, funnel development, and conversion optimization to help coaches move beyond scattered tactics and build a more structured approach to customer acquisition.
Our work begins with understanding your business, your audience, and your goals. From there, we develop and optimize the marketing systems designed to help you reach your next stage of growth.
Our mission is simple: Help great coaches reach more people, acquire more clients, and grow businesses that make a bigger impact.
Our Leadership
The People Behind the Growth
UpCoach is led by two people who bring different perspectives to the same mission: helping coaching businesses grow through better marketing.
Ajay Rai
Founder & Growth Strategist
Ajay Rai founded UpCoach to help coaches and experts build more effective, measurable, and scalable marketing systems. His work focuses on performance advertising, customer acquisition, sales funnels, and growth strategy. He works to identify the biggest opportunities within a business, understand what’s limiting its growth, and connect marketing activities to meaningful commercial outcomes.
Ajay has worked with coaches, authors, consultants, and online businesses to improve advertising performance, generate qualified leads, and develop acquisition systems that support business growth.
He has also spoken at various marketing conferences, sharing his knowledge and perspectives on marketing, paid advertising, and business growth.
At UpCoach, Ajay leads growth strategy and helps connect advertising, creative, and conversion initiatives into a cohesive system designed around each client’s objectives.
His philosophy: Growth isn’t about spending more on marketing. It’s about building a smarter system that makes every part work harder.
Tripty Rai
Chief Marketing Officer (CMO)
Tripty Rai brings a combination of formal marketing education, analytical thinking, and professional experience to UpCoach’s leadership team. With an MBA in Marketing and previous experience as a Technical Recruiter at Google, Tripty brings a structured, people-focused perspective to understanding business needs, aligning priorities, and supporting marketing strategy
As CMO, she contributes to UpCoach’s marketing direction, strategic planning, and coordination of growth initiatives, helping ensure that marketing activities align with the company’s objectives and client needs.
Her approach reflects a core principle at UpCoach: effective marketing requires more than visibility. It requires a clear understanding of people, a compelling value proposition, and a thoughtful strategy that turns interest into action.
Her focus: Connecting marketing strategy, customer understanding, and execution to support sustainable growth.
Our Results
Results That Go Beyond Clicks and Impressions.
We believe marketing performance should be measured by its contribution to business growth.
Across selected client campaigns and projects, our work has contributed to results including advertising revenue, stronger returns on ad spend, qualified leads, booked sales calls, and successful launches.
$350K+
Generated through Meta advertising for one client.
48x
Reported return on ad spend achieved in a client campaign.
200+
Sales calls booked during a single launch.
$200K+
Revenue generated in a single client launch.
5,000+
Webinar leads generated for a client
$25K
Revenue generated in under two months for a client using a funnel and advertising system.
Every business has different economics, audiences, and growth opportunities. These results represent selected client outcomes,
not a guarantee of future performance.
Our focus remains the same across every engagement: understand the numbers, identify the opportunities, and
build a strategy that supports meaningful business growth.
Our Team
A Specialized Team. One Connected Growth System.
Great marketing requires more than a good strategy. It takes the right people working together to bring that strategy to life.
At UpCoach, we bring together specialists across performance advertising, growth marketing, copywriting, creative strategy, and funnel development. Each discipline plays a role in building a customer acquisition system that works as a whole.
Performance Advertisers
Our advertising specialists plan, launch, manage, and optimize paid campaigns across relevant platforms, with a focus on audience targeting, campaign performance, and efficient customer acquisition.
Growth Marketers
Our growth team looks for opportunities across the customer journey, using data, experimentation, and performance insights to identify ways to improve acquisition and conversion.
Copywriters & Creative Strategists
Our copywriters develop messaging for ads, landing pages, and sales funnels. By understanding the audience and the offer, they help communicate value, build trust, and encourage action.
Funnel Builders & Conversion Specialists
Our funnel specialists build and optimize landing pages, lead-generation funnels, sales pages, and conversion journeys designed to turn interest into qualified business opportunities.
Strategy & Optimization
Our team brings these capabilities together, ensuring that advertising, messaging, creative, and funnels work
toward shared business goals rather than operating as disconnected services.
The strength of our approach lies in collaboration. Our specialists work together to identify opportunities, test ideas, improve performance, and refine the systems that support our clients’ growth.
One strategy. Multiple specialists. A shared commitment to your growth.
What Makes UpCoach Different?
We Don't Just Run Ads. We Build Growth Systems.
Strategy Before Spending
Before scaling advertising, we look at your offer, audience, customer journey, and acquisition economics to understand where the biggest opportunities lie.
Performance With Purpose
We focus on metrics that matter to your business, from qualified leads and booked calls to customer acquisition costs and revenue.
Creative That Connects
We develop and test creative concepts and messaging designed to capture attention, communicate your value, and motivate the right people to take action.
Funnels That Convert
We look beyond traffic to improve the journey from first interaction to sales conversation and customer acquisition.
Continuous Improvement
We use performance data, structured testing, and ongoing optimization to refine the marketing system as your business evolves.
Our goal isn’t to sell you more marketing activity. It’s to help you make better marketing decisions and build a stronger foundation for growth.
Who We Work With
Built for Coaches Ready for Their Next Stage.
UpCoach works best with established coaches, consultants, and experts who already have a proven offer and
want to scale their customer acquisition.
We're a strong fit for businesses that:
● Are already generating $10,000 or more per month.
● Have an established offer with demonstrated demand.
● Want to move beyond inconsistent referrals and unpredictable launches.
● Are ready to invest in paid acquisition and conversion optimization.
● Value data, structured experimentation, and long-term growth.
We understand that scaling an established business requires a different approach from starting one. Our focus is on helping businesses build on existing momentum with more deliberate marketing systems.
Lenka Lutonska
7-figure coach
These aren’t one-off wins. They’re the result of building a system that consistently generates leads, calls, and revenue.
“A huge part in growing my business to 7 figures.”
His strategies, clarity and funnel expertise changed everything.
“Working with him completely changed my business.”
Our ad costs went down and conversions skyrocketed.
“Ajay Rai is a highly trusted advisor for Facebook ads. In our work together he was always reliable and efficiently executed all his responsibilities. His efforts led to greater visibility and business growth and I highly recommend him!”
Our Vision and Values
Growth That Creates a Bigger Impact.
We believe the world needs more great coaches, educators, and experts sharing what they know.
When these businesses grow, they can reach more people, create more opportunities, and extend the impact of their work.
Our role is to help build the marketing systems that make that growth possible.
Ownership
We treat every project with care, accountability, and respect for the client’s investment.
Transparency
We value clear communication, honest reporting, and realistic expectations.
Experimentation
We believe the best strategies emerge from informed decisions, thoughtful testing, and continuous learning.
Collaboration
We bring different skills and perspectives together to solve problems and pursue shared goals.
Sustainable Growth
We aim to help clients develop stronger acquisition systems rather than rely solely on isolated campaign wins.
Your Next Stage of Growth Starts With the Right Strategy.
You’ve already invested in building your expertise, developing your offer, and delivering value to your clients. Now it’s time to build the marketing system that helps more of the right people find you.
UpCoach — Growth systems for coaches ready to scale.